Product Details:
| Minimum Order Quantity | 1 Piece |
| Screen Size | 50 inch |
| Resolution | 4K |
| Brightness | 440 Nits |
| Display Type | LED |
| Screen Orientation | Landscape |
| Connectivity | DisplayPort, HDMI, Wi-Fi |
| Usage | Corporate, Control Room, Airport, Retail, Education, Hospitality |
| Bezel Type | Standard Bezel |
| Touch Screen | No |
| Panel Life | 30000 hour |
Additional Information:
Product Details:
| Minimum Order Quantity | 1 Piece |
| Screen Size | 55 inch |
| Resolution | 4K |
| Brightness | 440 Nits |
| Display Type | LED |
| Screen Orientation | Landscape |
| Connectivity | HDMI, Wi-Fi |
| Usage | Hospitality, Control Room, Corporate, Retail, Airport |
| Bezel Type | Standard Bezel |
| Touch Screen | No |
| Panel Life | 30000 hour |
Screen size: 55″ (139.7 cm) diagonal
Panel type: IPS LCD with Direct LED backlight
Resolution: 4K UHD (3840 × 2160)
Brightness: ~440 cd/m²
Contrast ratio: 1200:1 (typical) / dynamic up to 300,000:1
HDR Formats: HDR10, HLG (Hybrid Log-Gamma), Dolby Vision
Motion Enhancer: Motionflow XR 240 (60 Hz native)
Viewing Angles: Wide 178° horizontal/vertical
Response Time: ~8 ms
Color: TRILUMINOS PRO with ~92% DCI-P3 coverage
Orientation: Portrait & landscape tilt / portrait compatible
Operating System: Android TV with signage features & Pro Mode (custom settings/lockdown for business)
On-board storage: ~16 GB
Commercial usage: 24/7 operation, HTML5 player, IPTV/multicast support, software clock, multi-display settings
Wireless: Wi-Fi + LAN (Ethernet) + Wi-Fi Direct
Casting / Sharing: Chromecast built-in, Apple AirPlay support
HDMI: 4 × HDMI (HDCP 2.3)
USB: 2 × USB ports
Ethernet: RJ-45 network port
Composite video: 1 (side mini-jack)
Control: IP Control, RS-232C, HDMI-CEC
Speakers: 2 × built-in speakers (10 W + 10 W)
Operating power consumption: ~202 W
Standby: ~0.5 W
Energy Class: Class G (per EU labeling)
Without stand: ~1243 × 721 × 71 mm
Weight: ~15.7 kg
VESA mount: 300 × 300 mm (standard)
Additional Information:
Product Details:
| Minimum Order Quantity | 1 Piece |
| Screen Size | 65 inch |
| Resolution | 3840 × 2160 pixels |
| Smart TV | Android TV |
| Brightness | 440 cd/m2 |
| Display Type | HDR10+ |
| Screen Type | LED |
| Speaker Output | 20 W |
| Power Consumption | 100 W |
| Contrast Ratio | Dynamic |
| Response Time | 8 ms |
Additional Information:
Product Details:
| Minimum Order Quantity | 1 Piece |
| Screen Size | 75 inch |
| Resolution | 4K |
| Brightness | 440 Nits |
| Display Type | LED |
| Screen Orientation | Landscape |
| Connectivity | HDMI |
| Usage | Corporate, Airport, Retail, Control Room, Hospitality |
| Bezel Type | Standard Bezel |
| Touch Screen | No |
| Panel Life | 30000 hour |
Additional Information:
Product Details:
| Minimum Order Quantity | 1 Piece |
| Screen Size | 85 inch |
| Resolution | 3840 × 2160 pixels |
| Smart TV | Android TV |
| Display Type | HDR10+ |
| Screen Type | LED |
| Speaker Output | 20 W |
| Power Consumption | 100 W |
| Brightness | 440 cd/m2 |
| Contrast Ratio | Dynamic |
| Response Time | 8 ms |
Additional Information:
Product Details:
| Minimum Order Quantity | 1 Piece |
| Screen Size | 50 inch |
| Resolution | 4K |
| Brightness | 350 nit |
| Display Type | LED |
| Screen Orientation | Landscape |
| Connectivity | Wi-Fi, HDMI |
| Usage | Hospitality, Airport, Control Room, Retail, Corporate |
| Bezel Type | Standard Bezel |
| Touch Screen | No |
| Panel Life | 30000 hour |
Additional Information:
Product Details:
| Minimum Order Quantity | 1 Piece |
| Screen Size | 55 inch |
| Resolution | 3840 × 2160 pixels |
| Smart TV | Android TV |
| Brightness | 400 cd/m2 |
| Display Type | Dolby Vision |
| Screen Type | LED |
| Speaker Output | 20 W |
| Power Consumption | 100 W |
| Contrast Ratio | Dynamic |
| Response Time | 8 ms |
Additional Information:
Product Details:
| Minimum Order Quantity | 1 Piece |
| Screen Size | 65 inch |
| Resolution | 3840 × 2160 pixels |
| Smart TV | Android TV |
| Brightness | 400 cd/m2 |
| Display Type | Dolby Vision |
| Screen Type | LED |
| Speaker Output | 20 W |
| Power Consumption | 100 W |
| Contrast Ratio | Dynamic |
| Response Time | 8 ms |
Additional Information:
Product Details:
| Minimum Order Quantity | 1 Piece |
| Screen Size | 65 inch |
| Resolution | 3840 × 2160 pixels |
| Smart TV | Android TV |
| Brightness | 500 cd/m2 |
| Display Type | HDR10+ |
| Screen Type | LED |
| Speaker Output | 20 W |
| Power Consumption | 100 W |
| Contrast Ratio | Dynamic |
| Response Time | 8 ms |
Additional Information:
Product Details:
| Minimum Order Quantity | 1 Piece |
| Screen Size | 98 inch |
| Screen Type | LED |
| Brightness | 1500 Nits |
| Smart TV | Yes |
| Resolution | 3840 x 2160 |
| Operating System | Android TV |
| Refresh Rate | 120 Hz |
| HDMI Ports | 4 ports |
| Panel Type | IPS Panel |
| HDR Support | HDR10+, HDR10, Dolby Vision |
| Speaker Output | 40 W |
The extraordinary presence of our biggest, brightest Professional BRAVIA demands every audience’s attention. Blending cutting-edge technology with installation-friendly features, 98” BRAVIA BZ53L adds Sony’s unique Deep Black Non-Glare Coating for even more dynamic visuals that always stand out. With spectacular 780 nit brightness, cinematic colour and a huge viewing angle plus capacious 32 GB memory to store more apps and content, it’s the 4K HDR professional display that’s bigger in every way.
Brightness matters. In busy retail showrooms or corporate lobbies, 98” BRAVIA BZ53L shines with an extraordinary 780 nit screen brightness that can’t be missed, even in light-flooded spaces. Full Array Local Dimming boosts peak brightness further still to an eye-popping 1500 nits.
Bright or harsh room lights can mean grey, washed-out images in retail stores and shopping malls, corporate lobbies, conference rooms and classrooms. Sony’s Deep Black Non-Glare Coating combines anti-glare and low-reflection technologies. Reducing reflections and boosting contrast, it’s the key to dynamic visuals bursting with true-to-life colour and detail that inspire everyone, from corporate visitors and staff to shoppers and students.
Cognitive Processor XR™The world’s first picture processor with cognitive intelligence understands how humans really see the world. The 98″ BRAVIA BZ53L with Cognitive Processor XR™ opens up an unprecedented viewing experience, immersing you even more deeply in every scene.
XR ColorDiscover an even wider palette of beautifully natural colours with extended hue and saturation, vivid shades, and realistic textures.
XR ClarityThe powerful processor accesses vast amounts of picture data, intelligently recreating lost details and textures with upscaled image sources.
XR MotionXR Motion Clarity™ analyses scene data to ensure on-screen action stays smooth, bright and clear without blur, even in fast-moving scenes.
XR ContrastBright areas are even brighter and dark areas are darker, adding depth to scenes without losing highlights or shadow details.
Exceptional dynamic range with Full Array Local DimmingOur Full Array LED screen technology delivers superior contrast compared with conventional edge LED screens. It’s also more energy efficient, helping you enjoy spectacular high-contrast images while consuming less power.
With conventional edge LED backlightConventional displays use just one row of LEDs to balance light across the screen. This means dark parts of the image are not as dark, and light parts not as light as they should be.
With BRAVIA XR Full Array LED backlightWith LEDs across the whole screen, LED power and intensity can be adjusted much more precisely according to the scene. Light goes exactly where it’s needed, while dark parts of the screen stay dark.
Professionally designed for flexible installation
Other so-called professional displays are little more than televisions with a few additional features thrown in as an afterthought. Our flagship 98” BRAVIA BZ53L is engineered from the ground up for quicker, easier, more flexible installation in retail and corporate environments.
Ergonomically positioned lower horizontal levels are easy to grab, making lifting more comfortable.
Easier accessThe ability to temporarily carry BRAVIA vertically (portrait style) gives easier access for installers in elevators and stairways.
Additional Information:
Product Details:
| Screen Size | 43 inch |
| Resolution | 3840 × 2160 pixels |
| Smart TV | Android TV |
| Brightness | 440 cd/m2 |
| Display Type | HDR10+ |
| Screen Orientation | Landscape |
| Screen Type | LED |
| Connectivity | DisplayPort, HDMI |
| Speaker Output | 20 W |
| Power Consumption | 100 W |
| Bezel Type | Standard Bezel |
| Touch Screen | No |
| Contrast Ratio | Dynamic |
| Panel Life | 30000 hour |
| Response Time | 8 ms |
Product Details:
| Minimum Order Quantity | 1 Piece |
| Screen Size | 75 inch |
| Resolution | 4K |
| Brightness | 350 nit |
| Display Type | LED |
| Screen Orientation | Landscape |
| Connectivity | HDMI, DisplayPort, Wi-Fi |
| Usage | Airport, Corporate, Hospitality, Retail |
| Bezel Type | Standard Bezel |
| Touch Screen | No |
| Panel Life | 30000 hour |
Additional Information:
Product Details:
| Minimum Order Quantity | 1 Piece |
| Screen Size | 55 inch |
| Screen Type | LED |
| Brightness | 550 Nits |
| Smart TV | Yes |
| Resolution | 3840 x 2160 |
| Operating System | Android TV |
| Refresh Rate | 60 Hz |
| HDMI Ports | 4 ports |
| Panel Type | IPS Panel |
| HDR Support | HDR10 |
| Speaker Output | 20 W |
Additional Information:
Product Details:
| Minimum Order Quantity | 1 Piece |
| Screen Size | 75 inch |
| Resolution | 4K |
| Brightness | 550 Nits |
| Display Type | LED |
| Screen Orientation | Landscape |
| Connectivity | Wi-Fi, DisplayPort, HDMI |
| Usage | Airport, Corporate, Control Room, Hospitality |
| Bezel Type | Standard Bezel |
| Touch Screen | No |
| Panel Life | 30000 hour |
Additional Information:
Product Details:
| Minimum Order Quantity | 1 Piece |
| Screen Size | 55 inch |
| Screen Type | LED |
| Brightness | 700 nit |
| Smart TV | Yes |
| Resolution | 3840 x 2160 |
| Operating System | Android TV |
| Refresh Rate | 120 Hz |
| HDMI Ports | 4 ports |
| Panel Type | IPS Panel |
| HDR Support | Dolby Vision, HDR10, HLG, HDR10+ |
| Speaker Output | 20 W |
Additional Information:
Product Details:
| Minimum Order Quantity | 1 Piece |
| Screen Size | 65 inch |
| Screen Type | LED |
| Brightness | 700 nit |
| Smart TV | Yes |
| Resolution | 3840 x 2160 |
| Operating System | Android TV |
| Refresh Rate | 120 Hz |
| HDMI Ports | 4 ports |
| Panel Type | IPS Panel |
| HDR Support | Dolby Vision, HDR10, HDR10+ |
| Speaker Output | 20 W |
Additional Information:
Product Details:
| Minimum Order Quantity | 1 Piece |
| Screen Size | 75 inch |
| Screen Type | LED |
| Brightness | 700 nit |
| Smart TV | Yes |
| Resolution | 3840 x 2160 |
| Operating System | Android TV |
| Refresh Rate | 120 Hz |
| HDMI Ports | 4 ports |
| Panel Type | IPS Panel |
| HDR Support | Dolby Vision, HLG, HDR10 |
| Speaker Output | 20 W |
Additional Information:
Product Details:
| Minimum Order Quantity | 1 Piece |
| Screen Size | 85 inch |
| Screen Type | LED |
| Smart TV | Yes |
| Resolution | 3840 x 2160 |
| Operating System | Android TV |
| Refresh Rate | 120 Hz |
| HDMI Ports | 4 ports |
| Panel Type | IPS Panel |
| HDR Support | Dolby Vision, HLG, HDR10+, HDR10 |
| Speaker Output | 20 W |
Additional Information:
Product Details:
| Minimum Order Quantity | 1 Piece |
| Screen Size | 98 inch |
| Resolution | 4K |
| Display Resolution | 4K |
| Usage | Retail, Airport, Control Room, Corporate, Hospitality |
| Brightness | 700 nit |
| Display Type | LED |
| Screen Orientation | Landscape |
| Connectivity | HDMI, Wi-Fi |
| Bezel Type | Standard Bezel |
| Touch Screen | No |
| Panel Life | 30000 hour |
Additional Information: